Web Design & Development.
Custom-built websites that load fast, look clean on every device and turn visitors into customers. From custom build to Elementor — platform choice follows the project, not a favourite tool.
Four problems killing your conversion — before you notice.
A bad website loses money in places nobody sees directly. Slow loading, brittle mobile, theme-builder debt, a dead conversion path. Before we talk platforms, it's worth an honest look at what quietly slows down most SME sites.
Lighthouse below 50 — and Google penalises you.
Core Web Vitals have been a ranking factor since 2021. If your site takes more than 3 seconds to render, you lose visitors BEFORE they've even seen your hero. For mobile users, 3 seconds is already the threshold where 32% bounce.
Theme updates have wiped out your customisations.
Two years ago an agency installed a premium theme, slapped on a few plugins and walked away. Today the theme freezes on update, three plugins are no longer compatible, and nobody dares touch anything. Build it instead of patching it.
The layout breaks on iPhone — and nobody notices.
72% of your visitors arrive via mobile. But when did you last open the site yourself, on a real iPhone, in Safari? Buttons too small, type too tight, cookie banner hiding half the hero. Mobile-first isn't a buzzword — it's compulsory.
Beautiful site — and still not one lead a week.
Animations are running, the hero photo is sharp, the logo is centred. But no clear call-to-action, no structure, no path from "What do you do?" to "Here's how we start." A website is a sales floor, not a design portfolio.
Starting completely from zero?
No website. No domain. No hosting. No idea where the email address comes from. That's not a disadvantage — that's the clean version.
When you have nothing yet, nothing's in the way later: no old theme with broken plugins, no host migration with DNS drama, no workflow that's "been running for years" and nobody understands any more. We build the whole stack right from day one — one contact, one invoice, one hand-off.
Webweezl handles the full technical setup. You don't have to deal with anything you don't want to understand — and you still get every credential in your own name.
Which platform — and why.
There's no "best platform". There's the right platform for your project — depending on speed, maintainability, performance bar, content volume and budget. Here are the three tiers I actually work with, and when each one fits.
The pragmatic choice if you want to maintain content yourself and time-to-launch matters more than perfect performance. WordPress holds 43% market share for a reason: mature, flexible, an ecosystem for every requirement. The page-builder choice often shapes more than the theme does.
The standard for visual WordPress builds. Thousands of widgets, large community, fast results. The free version covers basic sites; for serious projects you need Elementor Pro (Theme Builder, Forms, Popups). Performance is a topic — built cleanly, Elementor runs well; built sloppy, it gets sluggish.
Visually similar to Elementor, but everything in one bundle — theme, builder, modules. The lifetime licence saves money long term. UX preferences are a matter of taste; some designers swear by Divi, others switch to Elementor after three projects. Content migration between the two is non-trivial.
When the visual page-builder logic gets in the way: a bespoke theme with Advanced Custom Fields. Maintainable through the WordPress backend, performant, clean code. Longer build, higher upfront cost — in exchange, no builder dependency and Lighthouse 90+ is reachable.
When performance, SEO aggression or an in-house app component is critical: a modern JS stack, statically generated or hybrid-rendered, deployed on Vercel or Cloudflare. Lighthouse scores from 95, sub-second time-to-interactive, no plugin dependency. Trade-off: no WYSIWYG editing for end-clients — Markdown or a headless CMS instead.
My default for content-led websites with high performance demands. Ships only the HTML it needs — JS optional, opt-in per component. SEO defaults are excellent, build time short, deployable on Vercel or Cloudflare Pages. This Webweezl site itself runs on Astro.
When the site has web-app components — login, dynamic data, user-specific content. React-based, hybrid rendering modes (SSG, SSR, ISR). Steeper learning curve, higher engineering cost — in exchange, one platform for marketing site and app. Vercel as the natural hosting partner.
For landing pages, microsites, brand experiences with bespoke motion design. No framework overhead, no dependencies, full design control. Doesn't scale to 50 pages — but for one spectacular single-page story it's unbeatably performant.
Some projects belong on the platform where the marketing or commerce already lives. Shopify when e-commerce is the driver. Webflow when designer hand-off should run without code engineering. HubSpot CMS when the marketing team is already in HubSpot. Here are the platforms I work with — and if yours isn't here: just ask.
Standard for e-commerce sites: custom theme, Hydrogen for headless setups, custom app development possible. Clean CMS editing, Stripe integration, multi-currency, App Store for extensions. Deeply rooted in the Webweezl stack — a Shopify deep-dive lives in the Workshop section.
Visual platform with real CSS output, integrated CMS, hosting included. Strong when design iteration and maintainability need to coexist. Higher licence cost than WordPress — in exchange, no plugin chaos and stable performance. Built-in forms, animations, CMS Collections.
Makes sense when HubSpot is already the CRM and marketing tool. Native Smart Content (user-specific content), deep lead-scoring integration, forms straight into the CRM. Higher licence cost — but if the site is already feeding the HubSpot ecosystem, the build folds in cleanly.
For clients who know WordPress as a backend and don't want to give it up, but need a modern frontend. WordPress serves content over REST or GraphQL, the frontend renders in Astro or Next.js. Best of both worlds — longer build, materially better performance.
German funnel / landing-page platform with built-in payments and CRM hookup. Strong for coaches, digital service providers, online-course sellers in the DACH region. Faster start, narrower scope than WordPress or headless.
US-based all-in-one platform for online courses, memberships, coaching sites. CMS, course hosting, email, payments — all under one account. Makes sense when the main product is a digital course and the site is the sales engine for it.
If your platform isn't on the list, that doesn't mean "can't do it". Just raise it in the first call — either I know it from earlier projects, or we honestly check whether a switch makes sense. Pragmatic, not reflexive.
What you actually walk away with.
A Webweezl website isn't a service subscription. You get the site, the code, the credentials, the documentation. What you do with it is your call — keep working with me, with your in-house team or with another agency. No tie-in, no hidden lock-ins.
That's exactly what separates a real delivery from "ongoing care" that quietly denies you access to your own system.
- 01 Live website Deployed on the platform of your choice, tested on desktop / tablet / mobile, Lighthouse-validated.
- 02 Source code + repo Full access to code, Git repository, build configuration. Includes a README for any developer who takes over later.
- 03 Design system Colour tokens, type scale, component library — as a Figma file and in code. You can build further pages consistently.
- 04 CMS training 90-minute live training session with your team, plus a recorded video and written guide for the most common maintenance tasks.
- 05 Performance report Lighthouse scan, Core Web Vitals, load-time analysis. Before vs. after numbers if it's a migration.
- 06 GDPR documentation Cookie banner setup, consent management, list of every processed data point — for your data-protection officer.
- 07 30-day support Bug fixes, small adjustments, questions — included. After that, optional as a maintenance retainer or you take over.
How I work.
A website is a system decision, not an order ticket. Before anything is built, we settle platform, architecture and content. That saves the hours other teams burn on "can we just quickly…".
I listen to what you want to build, look at the existing site (if there is one) and check performance, SEO status, content quality. Output: a clear scope with sitemap, platform recommendation and quick wins for the old site if it's still standing.
2–4 HRSWireframes for the core pages, design system (colours, type, components), content map. You get a Figma file or an HTML preview where we lock the direction before development starts. This is where we prevent expensive build-phase corrections.
1–2 WEEKSImplementation on the chosen platform, content migration, performance optimisation, GDPR setup, cross-device testing. Weekly progress demo — you can sign off on every step or feed in adjustments.
3–8 WEEKSGo-live on your hosting, final performance check, training for your team, full documentation, hand-over of every credential. 30 days of support for adjustments and questions — included in the fixed price.
30 DAYS INCL.What web design at Webweezl costs.
A medical-practice site with five pages isn't comparable to a B2B SaaS site with documentation, blog, language versions and CRM integration. So at Webweezl there are no off-the-shelf packages, only a fixed price per project — after a free brief and scoping.
What's in the Webweezl fixed price
Design + development — wireframes, design system, implementation on the chosen platform.
Content migration — existing copy and images carried over cleanly, SEO-relevant redirects.
Performance audit — Lighthouse 90+ standard for marketing sites, optimisation included.
GDPR + cookie setup — consent management, privacy documentation.
EU hosting · 1 year included — Hetzner Frankfurt or Vercel EU region. Set up, deployed, running.
Platform licences · 1 year included — Elementor Pro, Divi, Webflow, OnePage etc. licence for the first year is in the fixed price. From year 2 the licence runs on your account.
Domain + email setup — register the domain, set up mailboxes, DNS configuration (SPF/DKIM/DMARC).
CMS training — 90-min live session + video + written guide.
30 days of support — bug fixes, adjustments, questions — included.
Optional — 360° service
Copywriting — if you don't have copy or want to refresh it: I write it, you sign off. SEO-optimised, in your voice. Multi-language too.
Photo + visual material — stock research or a professional photo shoot brokered via my network. Calculated transparently, passed through without mark-up.
Maintenance retainer from month 13 — updates, security patches, small content edits, hosting renewal. One contact for everything, or you take it over — your call.
Full support for first-time clients — if you've never had a website before: I handle everything technical. You don't have to learn anything you don't want to. See § Starting from Zero.
What there isn't: hourly billing with surprises, "extra calls", minimum contract terms, hidden surcharges.
Brief and scoping are free. Before every project there's a 30-minute call, then a written scope with fixed price, platform recommendation and service tier (standard or 360°). You know what you're investing and what you'll get before any engagement starts.
What you should know.
The questions that come up in every brief and scoping — answered upfront. If yours isn't here: drop me a line.
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01 WordPress, Elementor, Webflow or custom — which platform fits my project? +
Three questions usually decide it: (1) Who maintains content later — you, your team or an agency? (2) How important is performance (Lighthouse 95+)? (3) How many pages, how complex?
Self-maintained + medium performance + standard content → WordPress + Elementor. Self-maintained + designer-led hand-off → Webflow. Engineering team + performance priority → Astro or headless WordPress. Webweezl decides this from the brief — not reflexively from a favourite stack.
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02 Can I maintain content myself after launch? +
Yes — for every platform choice except pure custom HTML. WordPress, Elementor, Divi, Webflow, HubSpot CMS and OnePage all ship editor UIs where you can change content without code. Headless setups usually run through a headless CMS (Sanity, Strapi, WordPress as the backend) — same idea, there's an editor UI.
Webweezl includes a 90-minute training session; afterwards you can swap copy, replace images and create new blog posts. Structural layout changes are possible to varying depths depending on the platform.
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03 How long does a website project take with Webweezl? +
Simple 5-page marketing site on WordPress + Elementor: 3–4 weeks from brief approval. Mid-size site with blog, multi-language and custom components: 5–8 weeks. Larger headless builds with an app component or complex CRM integration: 8–14 weeks.
Lead time for brief and scoping: 1–2 weeks, mostly on your side (content, images, brand material). So within 2–3 weeks you know whether and how we start.
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04 What happens to my existing content and SEO rankings? +
Migration is part of the Webweezl fixed price. Existing copy and images get carried over in a structured way, old URLs get 301-redirected to new ones (so SEO rankings are preserved), Schema.org markup is reset cleanly. Before cutover, you get a full backup snapshot of the old site.
Important: if your old site has rankings, we run a crawl + redirect map before launch. After launch we monitor Search Console for 30 days to catch crawl errors or ranking dips immediately.
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05 Who hosts the finished site? +
You do. Webweezl doesn't book hosting on its own accounts and hide it behind a maintenance retainer — that's bad practice, and I avoid it. Recommendations come with the platform proposal:
Vercel for Astro / Next.js / headless setups. Cloudflare Pages for static sites with global CDN. Hetzner for WordPress on a dedicated EU-hosted server. IONOS / All-Inkl for classic shared-hosting WordPress. Every setup gets provisioned to your own account — credentials are yours.
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06 Do I get post-launch support? +
30 days of support are included in the Webweezl fixed price — bug fixes, small adjustments, questions. After that you can either take it over yourself (every workflow is documented), sign a monthly maintenance retainer, or call in ad-hoc when something needs doing.
What you don't get: lock-in. There's no Webweezl-proprietary system in the way — you can switch to another agency or move it in-house at any time.
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07 What does a genuinely good website actually cost? +
No flat answer — on principle. A 5-page site on WordPress + Elementor sits in a different bracket than a headless multilingual site with a blog and CRM integration. What I can promise: brief and scoping cost nothing. You get a written quote with a fixed price and platform rationale afterwards.
What doesn't happen at Webweezl: no "Starter / Premium / Enterprise" packages with features artificially split across tiers. Every project gets quoted on its own terms.
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08 Multi-language website — what does the second language cost on top? +
Depends on whether the second language is built in from day one or added later. At initial build: the second language doesn't double the price — structurally it's set up once, then it's "just" translation slots. Surcharge typically lands at 25–40% of the single-language price.
Retrofit: more expensive, because i18n architecture and URL structure have to be backfilled. If you're planning multilingual, raise it in the brief — we'll build it right from the start.
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09 Which performance scores (Lighthouse, Core Web Vitals) do you guarantee? +
On Astro / headless: Lighthouse 95+ across all four categories (Performance, Accessibility, Best Practices, SEO) is the standard. Core Web Vitals in the green.
On WordPress + Elementor with a custom theme: Lighthouse 80–90 is realistic, depending on content density (images, plugins, external JS). With pure-Elementor stack: 70–85.
Before the build I'll tell you what's realistic — not "guaranteed 100", but honestly calibrated to the platform choice.
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10 Do I get the source code and all credentials at the end? +
Yes, in full. Source code via Git repository (yours, or I hand off to your account), every platform login in your name, every hosting account on your books. No Webweezl "back-end console" you can only reach through me.
Plus a README in the repository explaining how the build runs, which env vars are set and where the deploy pipelines live. Another developer can take over — and that's by design, not by accident.
Six disciplines. One hand.
Web design rarely lives alone. SEO, marketing automation, CRM integration or performance marketing usually come with it — all from one hand, no hand-offs.