Online Marketing & SEO.
Visibility that counts in both worlds — on Google AND in the answers from ChatGPT, Perplexity and Gemini. SEO for the people who search. GEO for the AI engines that answer.
Four gaps making your visibility invisible.
SEO isn't a bag of tricks — it's a system. If one of the four foundations is missing, the other three don't rank. Here are the gaps I find in almost every SME audit before we even talk about individual keywords.
Crawlers can't get through.
Misconfigured robots.txt, missing sitemap, broken canonicals, JavaScript rendering without SSR. Google sees 30% fewer pages than you actually have. Before content can rank, Google has to find, read and understand it — and that's exactly where most SME sites fail.
You don't exist in your neighbourhood.
A practice in Frankfurt doesn't show up in the Local Pack even though the searcher is 800 metres away. Google Business Profile incomplete, NAP inconsistencies between imprint and directories, no LocalBusiness schema markup. Local SEO is the fastest lever for regional SMEs — and the most often ignored.
Copy that has the keywords — and still doesn't rank.
The page has all the right words. Still sits at position 47. Reason: no answer to the actual search intent. SEO in 2026 rewards content that solves the question — not content that contains the question. The difference is huge.
ChatGPT recommends your competitor, not you.
When someone types "best CRM for SMEs in Germany" into ChatGPT, Perplexity or Gemini, answers come back with specific vendor names. If you aren't in there — you're out. AI engines cite some pages and ignore others. If you don't understand the system, you lose the next channel completely.
The tools — and what each one's good for.
SEO tools are expensive, and nobody needs them all. Here are the three tool tiers I actually work with, and which tool matters for what.
Before any keyword ranks, the technical base needs to be in place. These tools show what Google actually crawls, indexes and understands — and where the quiet crawl errors that steal visibility live.
The only source of truth for "how Google sees me". Indexing status, Core Web Vitals, search performance, crawl errors. Free, often underrated, sometimes the only source that actually counts.
Local site crawler that simulates Google's view. Finds broken links, broken canonicals, duplicate content, missing H1s, JS-rendering problems. In the Webweezl audit, the first tool after Search Console.
Google's own Lighthouse wrapper with field data from the Chrome User Experience Report. Shows LCP, INP, CLS — the metrics that have been ranking-relevant since 2024. Linked directly to Search Console.
What does your market actually search for, how tough is the competition, which topics are unclaimed? These tools answer the strategic questions — and reveal the gaps where you can win.
The most comprehensive SEO database — keywords, backlinks, SERP tracking, content-gap analysis. Expensive (from ~$129/mo), but standard for SEO pros. Domain Rating, site audit, position tracking from one source.
Direct Ahrefs competitor with a broader marketing focus (PPC, social, content). Stronger anchored in the DACH market. Similar price point, different UX, often a matter of taste.
Bonn-based SEO tool vendor; in DACH the established choice for visibility index and competitive comparison. Clean German data, German support team, EU-hosted.
Google's own tool, originally built for Ads — but delivers direct search-volume data. For SMEs on tight budgets, often the most honest source, especially for local keywords.
Local SEO and GEO are the two most underrated levers in 2026. A Local Pack listing brings a practice more patients than 50 blog posts. A ChatGPT mention can make a competitor invisible. Here are the tools for it.
The most important local-SEO asset, free. Reviews, opening hours, photos, Q&A. Anyone not actively maintaining their GBP is giving away local visibility wholesale. Wired together with Schema.org markup on the site.
Structured data that Google and AI engines can understand. LocalBusiness schema for practices, FAQPage for service pages, Article for blog posts. Webweezl builds this into every site as standard.
A file like robots.txt — but for AI engines. Tells ChatGPT, Perplexity and co. which content on your site they may cite and how. Brand-new standard, already respected by leading AI engines.
Google's free dashboarding tool. Connects Search Console, GA4, Ahrefs, Sistrix, Google Ads in a readable dashboard. Webweezl builds a custom dashboard for every client that you open yourself — no "please request the report".
When ChatGPT recommends — are you in?
A question in ChatGPT. One answer. The answer names three vendors. If you're not one of them, you don't get the inquiry. That simple. That existential.
GEO — Generative Engine Optimization — is the process of structuring your content so AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews pull and name you as a source. Search-query volumes for GEO topics are up over 400% in DACH in 2026. Almost nobody with real practical experience writes about it in German — Webweezl does.
Classic SEO agencies still ignore GEO because the methodology is only just forming. Whoever climbs early takes over the answers — and with them, the inquiries.
- 01 Statement architecture instead of keyword stuffing AI engines extract statements, not phrases. Content is written so every claim stands citable as a complete sentence.
- 02 Structured data for AI engines Schema.org Article + FAQPage + HowTo + Service. Every block gets a machine-readable form so AI engines know: "This is an answer to X."
- 03 llms.txt — steering the AI crawlers Clear rules for what AI systems may and should cite. Webweezl standard on every new site.
- 04 Strengthen E-E-A-T signals Author markup, expertise proofs, source links. AI engines prefer content with clear authority — otherwise they'd rather quote Wikipedia.
- 05 Write cite-worthy content Original data, your own studies, clear numerical claims. The content AI engines like to cite most is content that has something new to say.
- 06 Monitor AI mentions We track regularly when and how your brand shows up in ChatGPT, Perplexity and Gemini. What classic SEO tools (still) don't measure, we do manually + script-based.
How I work.
SEO is an asset, not a sprint. The process is linear, but every phase produces something measurable — you see results in weeks, not months.
Full site crawl (Screaming Frog), Search Console analysis, Core Web Vitals check, schema inventory, local-SEO status. Output: an audit report with every finding, prioritised by impact and effort.
3–5 HRSKeyword research with search-intent mapping, competitor analysis, content-gap identification, GEO topic inventory. Output: a content map with topics, briefing templates and a 6–12-month priority list.
1–2 WEEKSTech fixes (crawl errors, schema, canonicals, sitemap), on-page optimisation of top pages, GBP optimisation, llms.txt setup, new content per plan. Weekly status updates, everything documented.
4–12 WEEKSLooker Studio dashboard with Search Console + Ahrefs/Sistrix + GBP data. Monthly performance report, quarterly strategy review. In the Webweezl fixed price: 3 months of monitoring included, after that optional.
3 MONTHS INCL.What online marketing & SEO at Webweezl costs.
SEO setups vary widely — a practice with 8 pages and a local focus isn't comparable to a B2B SaaS platform with 200 blog posts and international content. So at Webweezl there are no off-the-shelf packages, only fixed prices per project.
What's in the Webweezl fixed price
Tech-SEO audit + findings report
Keyword and GEO strategy + content map
Implementation of tech fixes + schema setup + llms.txt
Local-SEO setup (GBP optimisation + LocalBusiness schema)
Looker Studio dashboard for ongoing monitoring
3 months of monitoring + performance reports
Training for your team for ongoing maintenance
Optional — extensions
Content production — blog posts, service pages, local content. Written in your voice, optimised for SEO + GEO.
Continuous competitor monitoring — when a specific competitor overtakes you, you want to know early.
Backlink strategy — outreach, digital PR, industry directories. Honest methods only — no PBNs, no link buying.
Maintenance retainer from month 4 — ongoing optimisation, new content, Search Console maintenance. One contact, one monthly price.
What there isn't: hourly billing with surprises, 12-month minimum terms, "guaranteed top-3 ranking" (doesn't exist — anyone promising it is lying).
First call and audit scoping are free. Before every project there's a 30-minute call, then a written scope with fixed price and an honest read of your SEO starting position.
What you should know.
The questions that come up in scoping over and over — answered upfront. If yours isn't here: drop me a line.
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01 What is GEO and why should I care? +
GEO — Generative Engine Optimization — is the SEO discipline for AI engines: ChatGPT, Perplexity, Gemini, Google AI Overviews. When someone types "best CRM for SMEs in DACH" into ChatGPT, an answer comes back with specific vendor names — and if you're not in there, you're out.
In 2026 GEO is the fastest-growing channel. Webweezl is one of the few agencies in the DACH region with real practical experience working on it — see § 03 GEO / AI-SEO on this page.
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02 How long does it take for SEO to show results? +
Tech-SEO wins are often visible in 2–4 weeks (fixing crawl errors, improving performance). Local-SEO wins (GBP optimisation) in 4–8 weeks. Content-driven ranking takes 3–6 months for first movement, 6–12 months for stable top positions.
Anyone promising "guaranteed top-3 in 4 weeks" is lying — Webweezl doesn't make SEO promises no serious SEO can keep.
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03 What's the difference between technical and content SEO? +
Tech SEO ensures Google can find, read and index your site at all. Crawl setup, performance, schema, sitemap, canonicals.
Content SEO ensures the pages Google indexes actually rank. Keyword targeting, search-intent match, E-E-A-T signals, link building.
You need both. Doing only one wastes the other — tech without content ranks nothing, content without tech doesn't get found.
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04 Is local SEO worth it for the Kelsterbach / Frankfurt region? +
If you serve local customers — yes, more than any other SEO move. A practice in the Frankfurt area often gets more patient inquiries from a well-maintained Google Business Profile + LocalBusiness schema than from classic on-page SEO.
Webweezl works out of Kelsterbach, knows the DACH region, knows which industry directories matter for your sector (Jameda, ProvenExpert, Das Örtliche, etc.) and which you can ignore.
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05 Which SEO tools does Webweezl use? +
Standard stack: Search Console (always), Screaming Frog (tech audits), Ahrefs or Sistrix (keyword + competition, depending on industry), PageSpeed Insights (performance), Looker Studio (reporting).
Tools are provided by Webweezl for audit + setup. For ongoing monitoring you can keep Search Console + Looker Studio for free — premium tools (Ahrefs/Sistrix) only if you want continuous competitor tracking.
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06 How does GEO actually work? Will I be cited in ChatGPT answers too? +
GEO works differently from SEO: AI engines extract statements, not phrases. Content has to be structured so every statement can be cited as a complete sentence — plus structured data (Schema.org), llms.txt, clear author signals.
Webweezl has measurably improved SME visibility in AI answers in real projects. There's no guarantee on mentions (AI engines are a black box), but the methodology is proven — coming soon: a deeper Workshop piece on SEO + GEO for SMEs.
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07 Do I get a competitor analysis? +
Yes — it's part of the strategy phase in the Webweezl fixed price. We identify your direct competitors (often different from who you think), analyse their top-ranking pages, find content gaps and prioritise the topics you can win.
Output: a competitor report with concrete topics your competition isn't covering, plus weaknesses in their SEO setups you can exploit.
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08 What does SEO at Webweezl cost? +
No flat answer — on principle. An 8-page practice with a local focus is one bracket; a B2B SaaS site with 200 blog posts is another. What I can promise: first call and scoping are free. Afterwards you get a written fixed price and decide in your own time.
Included in the fixed price: audit, strategy, implementation, 3 months of monitoring. Not included: media budgets for ad campaigns or external tool licences if you want continuous premium monitoring.
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09 What happens after the first 3 months of monitoring? +
Three options: (1) You take over — every tool, dashboard and the documentation are with you, your team can keep going. (2) Maintenance retainer from month 4 — ongoing optimisation, new content, competitor tracking, monthly report. (3) Ad-hoc — call me when a new topic or bigger problem comes up.
No lock-in. What doesn't happen at Webweezl: a forced monthly retainer that ties you to tools you can't access yourself.
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10 Do you guarantee top positions on Google? +
No — and you shouldn't believe anyone who does. Google is a black box with over 200 ranking factors, many of them changing every quarter. Anyone promising "guaranteed top-3" either has secret manipulation in mind (dangerous for your domain) or is lying.
What Webweezl promises: honest strategy, clean setup, measurable improvements. What happens: usually substantial ranking gains in 3–6 months — but every industry, every competitive landscape, every site is different.
Six disciplines. One hand.
SEO rarely lives alone. Web design (for the technical base), performance marketing (for the acceleration) or marketing automation (for lead conversion) usually come with it — all from one hand, no hand-offs.