I'm Fawad.
Web designer, developer and marketing strategist — not off the shelf, but at the intersection of all three. Solo, in Kelsterbach, for 15 years.
I'm not a classic web designer, not a pure developer, not an ordinary marketing strategist. I'm all of that — at the right moment.
Behind Webweezl is over a decade of experience at the intersection of design, technology and data-driven marketing. What sets me apart from classic agencies: I don't think in projects, I think in systems. A website isn't a final product — it's the starting point of a digital infrastructure that works for you.
I've made medical practices visible online, equipped premium brands with their own platforms, built CRM systems from scratch and developed AI-powered solutions that automate real processes. Whether HubSpot or Shopify, Power BI or a custom portal — I work with the tool that fits your setup. Not the tool I'd most like to sell.
Alongside Webweezl I support digital projects at a university — complex tracking setups, CRM implementations, data analysis. That experience sharpens the eye for what matters: what actually works, and what just sounds good.
“Speed up. Stand out.” — That's not a tagline. That's how I work. — Webweezl Manifesto
How I work.
Six principles that aren't in a brand manual but make the difference every single day.
- 01 / 06
Speed.
Brief Monday, first live preview Wednesday. Two to six weeks from brief to launch, depending on scope. No “Q3 roadmap” for a landing page.
- 02 / 06
Result-bound.
I don't deliver by the hour. I deliver by outcome. If a setup doesn't do what it should, we rebuild it — before you see an invoice.
- 03 / 06
KPI over gut.
Every project starts with measurable goals. After 30 days you see in black and white what's working and what isn't — not just the finished thing.
- 04 / 06
One hand. Six disciplines.
Web design, marketing automation, performance, SEO, CRM, analytics. All from the same workbench — no translators between disciplines.
- 05 / 06
Stack-agnostic.
HubSpot or Pipedrive. WordPress or Astro. Shopify or custom. I work with the tool that fits your setup — and can read, write and hand off any stack.
- 06 / 06
You talk to me.
One phone number, one email, one person. No account manager, no junior, no “we'll get back to you in 48h.” You ask, I answer.
What I don't do.
Most agency sites list endless services. This one lists what I refuse to do on principle — and why. Anyone who needs me knows in 30 seconds whether we fit.
SEO content mills.
I won't write 50 generic blog posts a month, optimised for long-tail keywords with no substance. If content doesn't actually teach someone something, it has no place on your site — no matter what Ahrefs says.
NDAs that ban every case study.
Confidentiality on sensitive data — of course. But an NDA that forbids me to ever talk about the type of work tells me the setup is probably on shaky ground. I need examples I can show.
“We'll get back to you in 48 hours.”
An inquiry comes to me, not to a ticketing system. Reply usually within 4 hours during business hours. If you need an account manager who keeps you waiting — I'm wrong for you.
White-label work.
If I build for you, my name stands behind it. If I build for another agency that hides my name — the direct line to the actual client is gone, and with it the accountability. I don't take white-label jobs.
Lock-in contracts.
You get your repo, your server access, your tracking accounts. No vendor lock-in. If after six months you decide it's not a fit, you can move on with someone else any day — without a data-migration drama.
If you're up for it, talk to me.
If you've read this far, you probably already know whether it fits. If yes: the fastest way to clear the rest is 30 minutes — either by form or directly in the calendar.
If no, I'm the wrong provider. Even a clear “no, not a fit” is worth more than a draining three-month pitch process.